About hair of the goat
Hair of the Goat Bloody Mary Mix got its start in the backwoods barstools of Gem Village, Colorado—a blink-and-you’ll-miss-it kind of town where locals knew the best cure for a rough night came in a pint glass rimmed with spice.
The mix was dreamed up by a longtime bartender and the proud owner of the Billy Goat Saloon, a roadside watering hole that served the community for over 40 years. Folks came for the cold drinks, stayed for the company, and left talking about that Bloody Mary.
In 2024, after a drawn-out legal dispute with a chain bar bearing a similar name, the Billy Goat was forced to close its doors. But as any good local will tell you: you can’t keep a good goat down.
Hair of the Goat lives on—still handcrafted in small batches just outside Durango, Colorado, with the same punch, spice, and soul that started it all back in the day.
Some of the honors and awards we’ve picked up along the way
Order your #mixforthefix straight to your front porch, or swing by the Lost Goat Tavern—our new spin on an old favorite—and taste one the way it was meant to be served.
In the news
Apparently, when your mix is this bold, folks start talking. Hair of the Goat has made headlines for its fire, its flavor, and the story that got it bottled in the first place.
Honors & Awards
What started in a no-frills saloon has made its way into some pretty polished circles. Hair of the Goat has been invited to show up and show off at spicy festivals, featured by flavor fanatics, and honored by folks who know their way around a cocktail. We don’t chase awards — but when they show up, we don’t mind tipping our hat.
Featured in Forbes Magazine
Winner of the Platinum Award from the 50 Best
Nose: Sweet tomato, salsa, pepper, oregano. spicy BBQ sauce, pumpkin, black olives.
Palate: Firm tomato, sweet pepper notes, horseradish, soy, BBQ sauce, lemon, lemon bits, citrus-y, light vinegar, black pepper.
Finish: Fresh tomato, bell pepper, black pepper, biting pepper, slightly tart, mild sweetness, very soft & subtle, tasty.
Platinum winner of The Drunken Tomato Awards
Took Gold at the International Flavor Awards
Multi time exhibitor at the International Fiery Foods Festival in Albuquerque, NM
Invitee to the Bloody Mary Festival in Denver